The latest to hit the rumor mills as we approach Apple’s WWDC is a potential name change and revamp of their long stagnant .mac system. .Mac has offered web mail and online storage for quite some time now, but with bare features and limited storage capacity it has fallen way behind the curve. And at $99, it’s no bargain either.

Several sources are currently reporting the story, but apparently Deep Apple was the first to do so and found references to the name change in the OS X 10.5.3 update. The .mac name changed to a placeholder and developer comments in the code confirmed that the name has been (will be) changed.

The speculation is that Steve Job will announce a revamp along with the name change during is WWDC keynote speech – just one of possibly many announcements, including the much anticipated 3G iPhone. No one really knows what these changes could entail, but we can hope. Apple has long had the ability to innovate in the area of online storage and syncing; I can only wonder why they have ignored “the cloud” for so long. My wants: unlimited storage, revamped, full featured and fast web mail, syncing of contacts and data across multiple macs, pcs AND mobile devices, data sharing, etc. all with ease-of-use and elegance Apple is known for. Oh yeah, and make it free with the purchase of any core Apple product.

10 days and counting until Steve Jobs will unveil whatever is up his sleeve…