INTERNET EXECUTIVE:

MARKETING, BUSINESS DEVELOPMENT, MANAGEMENT

Proven, well-rounded leader in the Internet industry with a strong track record of creating new business opportunities, forging and sustaining valuable partnerships, and delivering substantial revenue growth for consumer oriented companies.

•    Equipped with a keen understanding of the online sector and a strong network of industry contacts.
•    Achieve profitable launch of products and sustain consistent growth, conceiving, executing, and optimizing multi-channel online marketing strategies (email, lead generation, display, search, viral, affiliate, video, retention).
•    Build and retain top performing teams in the areas of marketing and business development.
•    Construct, grow, and monetize active web communities; utilize social media.
•    Facilitate and grow strategic partnerships resulting in enhanced value.
•    Orchestrate business vision & strategy and implement them with an entrepreneurial spirit, having founded and operated 2 companies.

CORE COMPETENCIES

Direct Response Marketing * Customer Acquisition * Customer Retention * Contract Negotiation * Partner Relations * Paid Search * Strategy & Operations * e-Commerce * Media Buying * Team Management * Business Development * Revenue Enhancement * Account Management

PROFESSIONAL EXPERIENCE

THE JUNIOR GROUP, LLC., Irvine, CA
The Junior Group provides top tier creative services, strategic consulting, and marketing services to a variety of leading brands.

Left Brain (Managing Member) ● 2008-Present

BROADSPRING INC., Irvine, CA ● 2004-2009
Broadspring Inc. is an interactive marketing and distribution company driving sales through online direct response, traffic management and creative advertising. The company has a unique combination of popular Internet properties and results-driven product marketing and e-commerce businesses in the health and beauty sector.

Vice President ● 2007-2009
Formulated long and short-term strategy for the company directly with the CEO, and outlined plans for implementing those strategies.  Led all marketing and business development efforts. Strengthened and grew existing major partnerships.

•    Successfully launched 2 direct response continuity products in the health & beauty sector.
•    Budget control approaching $1mm monthly
•    Doubled sales volume, through both additional product launches and improved customer retention.
•    Managed paid search division, including P&L – increased divisional profit margin by 100% by reducing unnecessary expenses and expanding international focus.

Director, Marketing & Business Development ● 2004-2007
Led all marketing and business development efforts, spanning three company divisions: direct response, paid search, and Mojizu.com.  Managed and worked with various personnel (media buyers, creative, and technical teams, both in-house and outsourced) to develop and optimize materials and services that allowed us to grow revenue and meet sales goals.

•    Controlled $600,000 monthly budget for leading consumer packaged goods in the health/beauty sector. Ensured spend delivered appropriate ROI.
•    Increased sales volume 4-fold while reducing acquisition costs by 30%
•    Launched 5 direct response continuity products successfully.
•    Secured several key media, technology, and business partnerships with tier-one companies such as Yahoo, Fun Mobility, One World Live, Datran Media, and others.
•    Attained 500% revenue growth within Broadspring’s paid search division.
•    Directed enhancements to Mojizu.com, a web 2.0 social community for character illustrators and monetized the site through advertising, merchandising, and licensing deals.

LEVEL 9 MARKETING INC., Aliso Viejo, CA
Level 9 Marketing was a consultancy firm that focused on assisting online companies with reaching their goals by enhancing their marketing and strategy efforts.

President and Founder ● 2004-2006
Consulted with online companies and made marketing and strategy recommendations; orchestrated deals that assisted them in reaching their goals.

ZING.COM, Orange, CA
Destination Zing was a first generation advanced social networking virtual world combining avatars, chat, and 3D technology with services such as dating, subscription music, gaming, etc.

Marketing Associate ● 2002-2003
•    Launched affiliate and viral programs; grew user base by 10,000 active users during beta phase.
•    Recommended partnerships based on marketplace analysis, resulting in action such as the purchase a small dating website.
•    Developed business plan including market need, penetration strategy, and competitive obstacles.

PLAN B JUDGMENT RECOVERY, Irvine, CA
Plan B Judgment Recovery was a specialized small claims debt collections company.

Sole Proprietor ● 2001-2002
Managed all aspects of company operations:  prospected leads and attained clientele through targeted direct mail marketing, negotiated client contracts, and collaborated with municipal courts in order to retrieve previously awarded, but unpaid civil judgments.

EDUCATION

Bachelors in International Studies
Minor in Business Management
University of California, Irvine

PROFESSIONAL DEVELOPMENT

Continuing education through outside resources such as seminars on business valuation, professional negotiation, and search engine marketing, as well as industry trade shows like Ad:Tech, Affiliate Summit, T.R.A.F.F.I.C., and S.E.S.