Entries from March 2009

Tuesday, March 31st, 2009

Will the real Facebook please stand up?

I hate to admit it, but it’s true. I have my favorites, some of them more justified than others. Secretly, and sometimes not so secretly… I want Google to get knocked down and Yahoo to rise again (even though I use Google for search). I want Apple to continue to awe and inspire while Microsoft [...]

Tuesday, March 31st, 2009

Social Search Grows Up: Aardvark

Social search has been a concept that has been thrown around for years.  But what is it?  It is hard to define really as it can describe many things on a wide spectrum.  One common vision is most simply put as leveraging your social network to properly find, rank, and display search results on the [...]

Monday, March 30th, 2009

mCommerce: the future of payments

Obopay, a mobile payment company, recently raised an additional $70MM in funding. Yep, that’s a lot of money, and that is on top of the nearly $70MM they had raised to date. Many other competitors are clawing their way into the market as well. However, no one has firmly staked a claim as the leader [...]

Monday, March 30th, 2009

The right strategy for shopping centers and malls

I am impressed by the refined marketing strategy of the Americana at Brand mall. They are using a combination of smart techniques to a) make it a destination worth of going to for all sorts of people, b) make it attractive and convenient to stay there, c) make it easy to get around, and d) [...]

Thursday, March 26th, 2009

The Era of Engagement Marketing: Companies Defining the Future

Let’s take a look at just a few of the companies that are defining the next generation of advertising. 1) Brickfish Brickfish offers unique, innovative ways for brands to engage with their customers. They help brands craft a message that then solicits consumer interaction.  Consumers create user generated content all around their brand and then [...]

Thursday, March 26th, 2009

Common Sense Policy: Unpopular Position #1 – Drug Policy, Part 1

The impact that the drug trade has on every facet of our lives – government, family lives, neighborhoods, friendships, international relations, crime, and more – is once again in the spotlight amid recent escalations of violence near the US/Mexican border and beyond.  Kidnappings, theft, contracted murder…  Many Americans that live near the borders in California, [...]

Thursday, March 26th, 2009

Old Sayings are Old for a Reason

It’s easy to make fun of tired cliches and old adages – the only problem is these saying usually become cliches because they are, in the most part, true.  Or at least, they express something just right, better than most other words you could come up with. Think about it. “Do as I say, not [...]

Wednesday, March 25th, 2009

What is the future of the music industry?

I read a blog post about the concept of music ownership on Tech Crunch the other day and it inspired me to share my thoughts.  The topic thrown up for discussion was whether the concept of ownership of music (single purchase, locally stored) will be replaced by a lease model (monthly service fee for access [...]

Wednesday, March 25th, 2009

The Power of a Self-Fulfilling Prophecy

The power of positive thinking.    In hard times it is more important than ever to remember how thinking can effect behavior, and ultimately outcomes.  You see, it starts with attitude.  And with controlled, purpose-driven thought.  I have seen this bore out in the last few months of my life and I believe it to be [...]

Tuesday, March 24th, 2009

Power Shift: Consumers are in Control

The advertising industry is continually evolving.  Over the last decade an incredible shift has begun: power has been revoked from the old guard of media and put into the hands of the people; and the people have raised their expectations. Content is wanted on-demand, and is more and more available in this format. TV shows [...]